Poem: What Next for The World?

What next for the world,

What next for us?

What next for the world,

Is it written on a bus?

What next for the world,

What next for the good?

What next for the bad,

What will happen –

What should?

Could,

Would,

Be,

Is it time for us to live the future free?

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The Branding of Juventus and Pogba

Like it or loathe it, Juventus’ new logo is another sign of the branding and commercial focus of soccer clubs nowadays. Juventus is up against all the other big clubs and they need to make an effort to stand out. Even if I happen to like the new logo, the announcement was full of the usual marketing mumbo jumbo, so it quickly became annoying and pretentious.

It may also be a mistake. Juventus’ logo is recognised by millions so to change it seems like a silly waste of money and, more importantly, branding capital. They have to start from scratch with this new logo. It helps that it features a capitalised “j”, but still. Much more important, however, is the players this club can attract and what it can achieve on the pitch.

Paul Pogba spent a bit of time getting “p”s shaved into his head and having two capitalised “p”s bleached a greenish yellow colour to signify “Paul Pogba” on his noggin alongside getting his own Twitter emoji. Considering his performance against Liverpool on Sunday he should probably be focusing on how to get the best performance out of himself for his club. Though I think it has become clear to a lot of people that his choice to move to Manchester United was driven as much by commercial and branding ambitions as soccer ones.

Apple on Course to Disrupt the Hardcore Gaming Consoles

Apple, yesterday allowing developers to have games and apps that are as big as four gigabytes is a sign that Apple TV will be hosting hardcore video games and 4K content for those games and apps very soon. This is a warning sign to the PS4, Xbox One and the Nintendo Switch: Apple is coming to eat their lunch. Apple is also going to have 4K content in apps so their apps will be top-notch. In an example of how quickly things exponentially change in the tech world, the previous limit on apps and games was 200 MB file sizes. That’s a 20 times increase. Your move, Google.

Facebook Thinks Video Will be Bigger Than Mobile

facebook-video

Perhaps the reason why Facebook sees video as potentially being bigger than mobile is that video causes much more “user engagement” than other media – meaning it causes more of a connection, an effect, an experience of customers with one another or with a company or a brand.

This also means it’s better for advertisers. This may tie in with the company’s efforts in virtual reality, and could help give the corporation a laser-like focus on video.

Live video, of course, is more exciting, just like live sports or live news broadcasts are exciting.

This feature has enormous potential. Historic moments can be shared via a live feed to huge numbers of people. This can also make users feel that they have experienced something special – and this can even be the case with any live video; you feel that you’re in the moment and witnessing an event in an exclusive time-window alongside lots of other people are witnessing the same thing. It may be a vicarious experience most of the time, but other times it could be a communal experience. And of course when it comes to friends, they can share a live feed of what they’re getting up to, which can make social networking among friends more exciting.

There may be problems initially with too many live feeds without any filter, but I’m sure that Facebook will sort that out in due course.

Atlético Failed to Make History

Atlético Madrid had their chance to make history. And they blew it. Antoine Griezmann also should share some culpability. If he had scored his penalty in the second half Atlético could have got a second and beat Real Madrid by a single goal.

Atlético didn’t seem to show up at all in the first half, and Real were more than deserving of their lead. However, Real only managed the one goal, and Bale, Benzema and Ronaldo were far from rampant. It was more a case of Modrić and Kroos winning the midfield battle handsomely. Nevertheless, Bale flicked on a 15th minute free kick that led to Ramos’ touch and their only goal from open play.

In the second half, Atlético were dominant, and suddenly had found their urgency and verve again. They quickly got a penalty, and around this time, it appeared that Atlético were going to score it and go on to win the game. It wasn’t to be, with Griezmann rattling the crossbar with an imprudent style of penalty. Bale was confident and industrious whenever he got the ball. Unfortunately, that was rarely. However, Ronaldo hardly did a thing. Like-wise Benzema. It was almost as if Real were happy passing the ball around the back and in midfield, and were somewhat settling for extra time.

When extra time arose, the game seemed to slow to a crawl and both teams generally struggled to finish.

For Atlético’s last penalty, Juanfran stepped up and missed. It was as if a script had been written for what happened next. Ronaldo stepped up to take the final penalty, and confidently slotted it into the far right corner. He then proceeded to rip his shirt off, just like the hearts of Atlético supporters had been ripped to shreds.