What Trump Only Cares About

Trump only cares about his base of supporters when he carries out his actions or speaks or tweets. He doesn’t care about anyone else. He expects to get enough votes from non-decided voters in swing states in 2020. He just wants to get re-elected in four years.

Microsoft Invests and Does Well

Microsoft are investing $1 billion into security. This is a very good move. Microsoft are doing very well at present. The focus on cloud computing has been a marvellous strategy, and this investment will help it offer a robust and secure cloud and enterprise offering.

The company has also diversified into mobile with its own suite of mobile apps and premium hardware, with its own computers. Its mobile strategy has been paying off big time, but I still am a bit reticent to praise its hardware efforts. It still feels like a mistake to try to take on Apple and other companies in the hardware stakes, though if they get a little success it may be worth it.

Poem: What Next for The World?

What next for the world,

What next for us?

What next for the world,

Is it written on a bus?

What next for the world,

What next for the good?

What next for the bad,

What will happen –

What should?

Could,

Would,

Be,

Is it time for us to live the future free?

The Effect of Technology on Future Employment

The effect of technology on future employment, as highlighted by business leaders at Davos, is profound. More and more software, computers and robots will be replacing human workers, and some of it has already happened (think the lack of as many human cashiers in supermarkets).

One answer to the increased joblessness and lack of expendable income is a “spending wage” for citizens for doing no work at all. This would stimulate the economy by allowing people to purchase consumer goods, though it may not solve the self-esteem issue of people not feeling that they have a purpose in life, or that they at least have a diminished purpose in life.

The Branding of Juventus and Pogba

Like it or loathe it, Juventus’ new logo is another sign of the branding and commercial focus of soccer clubs nowadays. Juventus is up against all the other big clubs and they need to make an effort to stand out. Even if I happen to like the new logo, the announcement was full of the usual marketing mumbo jumbo, so it quickly became annoying and pretentious.

It may also be a mistake. Juventus’ logo is recognised by millions so to change it seems like a silly waste of money and, more importantly, branding capital. They have to start from scratch with this new logo. It helps that it features a capitalised “j”, but still. Much more important, however, is the players this club can attract and what it can achieve on the pitch.

Paul Pogba spent a bit of time getting “p”s shaved into his head and having two capitalised “p”s bleached a greenish yellow colour to signify “Paul Pogba” on his noggin alongside getting his own Twitter emoji. Considering his performance against Liverpool on Sunday he should probably be focusing on how to get the best performance out of himself for his club. Though I think it has become clear to a lot of people that his choice to move to Manchester United was driven as much by commercial and branding ambitions as soccer ones.

Why Nintendo Switch won’t Switch Success for Failure

Nintendo Switch, a console/handheld hybrid is a neat concept, if it was made by Sony or Microsoft. I think that Nintendo will struggle to make Switch a success as it won’t have enough third-party support. Smartphones dominate the casual gaming market, a market Nintendo courted with the Wii. From there it has been downhill. Nintendo’s Wii U failed badly.

The problem Nintendo has is that the hardcore gamers want a PS4 or Xbox One because they both have a huge selection of games on offer due to strong third-party support. Gamers like having a lot of choice, because most of them like a game for a while, then get bored of it and move onto another. The PS4 and Xbox One also have robust online experiences – something Nintendo lacks.

The way I see this playing out is that the Switch will flop, and Nintendo will then finally focus on making games for iOS, Android, Apple’s tvOS and Google’s Android TV (the TV platforms being the future of the hardcore gaming market). They will also focus on the 3DS and the successor to 3DS. So Nintendo will survive, but will have to accept that the company won’t be as big as it used to be, as the amount of profit it will make on games will be smaller in comparison to the expensive prices of console games. Nintendo will face mighty competition on the mobile and TV platforms so its games will be bought or downloaded less than it is used to. The company may go the way of Sega, becoming a diminished corporation that morphs into a gaming studio but with one difference: Nintendo will still sell hardware with the 3DS and the handheld after that.

The fact is, Nintendo got schooled by Apple and Google because of a lack of vision for where gaming was going to go (to the companies making the future of computing), but there is no shame in that. So many companies have gotten schooled by Apple and Google.

Brexit Will Have Painful Lessons

FT_Brexit_01

So the unthinkable happened: Brexit. It appears that the fear and accompanying hatred of immigrants and the promise of a better Britain overcame the fear of leaving the EU. For Ireland and Britain, other countries and the global economy this is most definitely bad news. It’s a cultural tragedy that Ireland and Britain will now not be as European as each other. This decision will cause a mini recession in Britain, quite probably.

It will have a negative effect on Ireland’s economy. Britain might become weaker economically and politically and very ironically have a big reliance on outside countries to help it limit the economic and political damage. The country may descend into right-wing politics before the younger generation – and disaffected citizens generally – decide to vote for left-wing parties.

Most likely it will be a lesson some of the British public will have to learn: Britain is stronger economically and politically in the EU. Another one would be to not let the media and politicians take advantage of you; be a critical thinker. The tabloid media generally were arguably the cheerleaders of Brexit for their own agenda of selling papers and perhaps for tax and lack-of-EU-oversight reasons. They possibly heightened British peoples’ fear of immigrants and some even explicitly came out in favour of Brexit. Even the rest of the media were somewhat complicit in allowing the “Leave” side to win by allowing the referendum debate to be centered on immigration and not arguing in favour of immigrants in terms of what they add to Britain.

And the politicians in favour of Brexit were conceivably more motivated by their own possible political gain in backing Brexit than they were motivated to do something good for their citizens. If the half of the British public led astray learn these lessons and decide, years from now, to rejoin the EU, it may be on the EU’S terms, as Britain would be in a weak bargaining position. They may have to join the euro, for instance. Perhaps then the British public will stop blaming the EU for its problems and instead reform its own country. Examples may be creating enough better-paying jobs, breaking up its banks to end “too big to fail” and improve service and reforming its political system.

Johnson, Farage and Gove, along with the tabloid media generally, may be detested in the years to come by the half of the public that was on their side (alongside the other half, of course). And the rest of the media may not be seen in a favourable light either.

Scotland and possibly Northern Ireland may soon seek to extricate themselves from the United Kingdom. This could deal more economic damage to England and Wales. Scotland leaving could hurt the Labour Party in Britain, as they derive a lot of their support from that country. And the Queen will not be amused to see her empire crumble. And maybe if what’s left of Britain declines economically some of the public may blame the immigrants who are already in the country for their woes once again.

But it may be all alright. The world moves on. We will all adapt.