Perhaps the reason why Facebook sees video as potentially being bigger than mobile is that video causes much more “user engagement” than other media – meaning it causes more of a connection, an effect, an experience of customers with one another or with a company or a brand.
This also means it’s better for advertisers. This may tie in with the company’s efforts in virtual reality, and could help give the corporation a laser-like focus on video.
Live video, of course, is more exciting, just like live sports or live news broadcasts are exciting.
This feature has enormous potential. Historic moments can be shared via a live feed to huge numbers of people. This can also make users feel that they have experienced something special – and this can even be the case with any live video; you feel that you’re in the moment and witnessing an event in an exclusive time-window alongside lots of other people are witnessing the same thing. It may be a vicarious experience most of the time, but other times it could be a communal experience. And of course when it comes to friends, they can share a live feed of what they’re getting up to, which can make social networking among friends more exciting.
There may be problems initially with too many live feeds without any filter, but I’m sure that Facebook will sort that out in due course.